My name is Alex Gaboury and I am a content creator based out of Toronto, Canada. 

I believe that with every new day you should do something greater than the last which inspired my journey into the social media space.

My goal with this blog is that through my hair tutorials, beauty reviews, everyday fashion and lifestyle posts I will inspire others to become more active, confident and encourage them to do something they love everyday.

For business and general inquiries, please e-mail: agabourybiz@gmail.com


  • Reply Lynda December 2, 2016 at 5:22 am

    You are an amazing young woman, an inspiration for so many. You make me very proud to be your Mom

    • Reply Alex Gaboury December 2, 2016 at 1:39 pm

      Aw! Mom! This made my day, what a surprise, thank you! xo

  • Reply yuyanswiftie February 17, 2017 at 3:53 pm

    Always here to support you do❤❤

    • Reply Alex Gaboury February 17, 2017 at 5:20 pm

      I love you so much! xo

  • Reply Kristi Cormier February 26, 2017 at 6:24 am

    Now that is beautiful …. How are you Alex? you look amazing.. I have the weekend off and filming my 2nd tutorial tomorrow… I am extremly nervous …have a great night.. xoxoxo

    • Reply Alex Gaboury February 26, 2017 at 2:31 pm

      Wow thank you so much Kristi! Haha, I still get nervous too, but once the camera is on & I start recording the nerves disappear! I can’t wait to see your new video. <3

  • Reply Erica Kelm March 26, 2017 at 7:37 pm

    It’s so awesome seeing other millennials taking creating work to the next level! LOVE YOUR CONTENT 🙂

  • Reply Bushra May 16, 2017 at 7:08 am

    Hi Alex Gaboury! I like a lot of ur hair tutorial videos,I learn from your videos and I love your fashion style and you look beautiful and amazing and awesome.Love ur videos and have a nice day and keep it up!:)

    • Reply Alex Gaboury May 17, 2017 at 12:52 pm

      Wow Bushra! You are unbelievably kind, I appreciate that so much, you’ve completely made my day! xo

  • Reply Sarah Swandell August 6, 2017 at 10:02 pm

    Your updo tutorials have helped me tremendously. I am a public speaker for much of my job, and I can already feel my confidence growing, thanks to your tips. I shake hands with about 500 people in one day, every week, and today when I exchanged greeting after greeting, you wouldn’t believe the compliments I got on the simple chignon you invented! It’s the one where you just stuff you hair in a pocket at the nape of your head! Haha! Thanks for all your helpful youtube vids! I look forward to learning more.

  • Reply Sarah Swandell August 6, 2017 at 10:05 pm

    P.S. After so many compliments, I finally just sent out your video link — so you got full credit! 🙂

    • Reply Alex Gaboury August 7, 2017 at 10:13 am

      WOW! Sarah! I think it’s absolutely amazing that you’re a public speaker, I always admire people who take on a role like that since it’s quite difficult. I am very happy to hear you feel more confident at work, that’s exactly why I do this. You have completely made my day, thank you! <3

  • Reply Liane March 29, 2018 at 3:47 am

    You are soo beautiful …… i am soo obsessed by your hairstyles …… you are truly and inspiration for me, your hairstyles truly bring a new look and must say good look…. and i feel great about, you are so beautiful i must say

  • Reply Alex & Canada Lover January 30, 2019 at 11:59 pm

    Alex, I discovered you on youtube and decided to open a special instagram account.I am trying to do special multimedia works about you and post via that account (instagram.com/alex.gaboury.empire) usually.Your eyes (like ocean) shocked me like lightning when I first see you……..There fore my instagram account dedicated to you, I love you by full of my heart ! ❤️ I hope, soon I will meet you in Toronto and help you to make video content.Thank you for presenting your fascinating videos to us, keep posting! 🙂

  • Reply Roseline June 23, 2019 at 6:42 pm

    Hi Alex!
    You got brilliant talent and you are doing a fabulous job by inspiring many people like me.
    I liked the way you dress up and do the hair tutorials. You are stunningly beautiful..!!
    I wish to see you in Hollywood movies as a main actress!! 💟 I’m following you on Instagram!! Good luck!!

  • Reply Hannah Judd July 14, 2019 at 6:08 pm

    Hi Alex! I always feel so elegant when I do you hair styles. You are an excellent teacher. I like how I am learning to bring out the beauty of my hair. I feel so much more confidant when I do my hair.

    My daughters and I were wondering if you could do a series copying the elegant hairdos Kate Middleton wears! We would love a “Kate Middleton” series done by you:)

  • Reply Caitlyn July 26, 2019 at 2:30 pm

    Marvelous, what a website it is! This webpage presents valuable facts to us, keep it up.

  • Reply MONICA SUÑE CIUTAT August 1, 2019 at 4:28 pm

    Hi Alex!!!! Congratulations for your fantastic recommendations and god job. I try it this summer for sure I enjoy a cold day with your creations and at the same I will look on fashion!!! Great combination!!! I will send you a photo with my result. Please don’t laugh I am not professional!!! Thank you so much for sharing and your help to achieve a refresh summer and pretty!!! Lot of kisses!!! Monica

  • Reply shannon smith September 23, 2019 at 7:14 am

    You are beautiful! Love your tutorials.

    • Reply Alex Gaboury September 25, 2019 at 5:29 pm

      Thank you Shannon!♥️

  • Reply Kilia March 21, 2022 at 10:50 pm

    Omg! Your hair is sooo pretty and you are very pretty too!

    • Reply Alex Gaboury March 22, 2022 at 12:11 pm

      Ah thank you!!

  • Reply Abby Martin December 22, 2022 at 2:21 pm

    So pretty, Queen! You’re such an inspiration! <3

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